During each of my trips to Tokyo in 2012 and 2013 to take photographs for my “Tokyo Panic Stories” project, I met up with some really wonderful people, people with whom I hope to remain friends for years to come. But during the 2013 trip, a particular treat for me was the opportunity to hang out with Shinichiro Kitai and Kotohiro Nishiyama of the Tokyo-based toy and graphic design firm Devilrobots. I have been a huge fan of the Devilrobots ever since I stumbled across their To-fu Oyako character toys on eBay in 2002. Their whimsical, anthropomorphic designs for toy figures and other colorful objects really appeal to something deep within in my senses of aesthetics and fun.
In short, and without being too gushy about it, the Devilrobots are personal heroes of mine, and their work adds a LOT of joy to my life. In fact, it’s fair to say the Devilrobots inspire me in a way that has helped me cope with my chronic depression.
I met these fine gentlemen one afternoon while they were setting up the Devilrobots “Devil Museum” retrospective and retail sale displays at the Fewmany pop-up shop in the Shinjuku Marui Annex. And the rest of the afternoon just flowed from there…
Mr. Kotohiro Nishiyama, Koto-san, the Devilrobots’ business manager who also acts as the English translator for public events. I got to hang out with Koto-san in 2012 at the Devilrobots’ offices in Shinjuku. Here at the 2013 Fewmany shop, he showed me the “Devil Museum” and the various artifacts from Devilrobots’ 17-year history.
The man himself, Mr. Shinichiro Kitai (Shin-san), the Devilrobots founder and lead designer and artist. He designed pretty much every toy and graphic element you see in these photographs. And he is as colorful, whimsical, and fun as the things he creates.
A display showcasing prototypes and mock-ups of some of the very first To-fu Oyako kubrick figures designed by Shin-san and manufactured by Medicom Toy. Other items in the display utilize To-fu Oyako design elements.
A closer look at some Devilrobots kubrick prototypes. Note the To-fu Oyako figure in the background shaped like a “Toy Story” alien.
Koto-san pointing at a display case full of Evirob kubrick figures and small sculptures. Evirob is Shin-san’s other major character design, but the character itself is a bit odd and hard to explain, mostly because I don’t fully understand it (even though I like it).
One of the neatest things on display, a mashup statue of toy designer Kenny Wong’s Molly character and Shin-san’s To-fu Oyako. I wish I could have purchased this, but I had to be scrupulous with my Kickstarter funds.
Koto-san and Shin-san taking a moment to evaluate their display work. Shin-san is, as you can see, not camera-shy.
A multitude of Devilrobots stickers and badges, manufactured by Facto, a Japanese design company which produces various goods for toy and graphic designers like Devilrobots.
After the work was done setting up the Devilrobots “Devil Museum” shop, Koto-san and Shin-san offered to take me out for some beers. Shin-san and I waited out in the rain in front of Marui Annex while Koto-san was busy retrieving the umbrella he had forgotten inside the building.
We made our way to joint called 82 Ale House in Shinjuku 3-chome. After Shin-san bought the first round of pints, he was kind enough to autograph some Devilrobots items I had with me. Here he’s inscribing a booklet he designed for a CD by an excellent J-pop band called Tokimeki Express.
Beers, smokes, peanuts, and a signed hand-decorated To-fu Oyako kubrick on a greasy bar table. To me this is one version of heaven.
As I noted earlier, Shin-san is not camera-shy.
Despite having to translate between me and Shin-san, Koto-san was able to relax.
I felt so honored that these busy guys…
…took the time to hang out with me.
The list of things for which I am a gushing fanboy is very, very short, but the Devilrobots’ design work and these two superior gentlemen are certainly on it. One of the greatest open secrets about the Japanese is that they are very warm, big-hearted people if you make the effort to get socially close them. Shin-san and Koto-san are two perfect examples of this. I really treasured their company that rainy afternoon in Shinjuku, and I hope they enjoyed mine.
And I can’t thank these two gents enough for their warmth, hospitality, and generosity. Take care, boys, and I hope to see you the next time I’m in Tokyo.
–Dan Ryan, Brisbane, California, July 22nd 2014.
Post script: On my birthday this past January, Shin-san created this digital birthday card and posted it on my Facebook wall, convincing me that he is even more of a big-hearted mensch than I already thought he was…
(Photographs taken at Marui Annex and 82 Ale House, Shinjuku, Tokyo in October, 2013)