For the past several weeks, it has been both my honor and good fortune to be heavily involved in Quakebook, a project conceived by one Twitter user as a way to collect and publish stories by real people who lived through the 2011 Tōhoku earthquake in Japan. My colleagues and I have been getting the word out through Facebook, Twitter, and the Quakebook blog, of course. And we even had a press conference recently at the Foreign Correspondents’ Club of Japan. But we wanted to do a little something extra, something we could share with the literally thousands of people around the world who support the Quakebook publishing effort and have asked what sort of “hands-on” thing they can do to help spread the word and promote our project.
So, we figured we could use a flyer.
See, Quakebook is remarkable in that it could not have been conceived nor created without the powerful and pervasive technology of the internet. Almost none of the editors, writers, photographers, designers and public relations specialists have EVER met face-to-face. Starting with one post on Twitter, the Quakebook project quickly became broadly distributed throughout the almost infinitesimally spider-webbed structure of the internet. All of the contributions to this book, in the form of text, photos and artwork, were submitted, edited, and laid out via email exchanges, Twitter and Facebook posts, and galleries on Flickr. And soon Quakebook will be available as a digital book on Amazon and a couple of other global ebook retailers (with all revenues going to the Japanese Red Cross). Pretty heady, complex stuff for the purposes of publishing something as old-fashioned as a book.
So we thought, why not give you, our fans and supporters, something as old-fashioned as a piece of paper to help us promote our charity work?
The graphic below is of a flyer a Quakebook editor cranked out really quickly. If you click the image, you’ll have access to the full-sized flyer, which you can save and print out. Our hope is that you’ll make multiple copies of the flyer and ask your local businesses to put a copy in their shop windows. Or you can put one on your local community library bulletin board. Or you can staple one on the telephone pole near your house. Whatever is easiest and seems most effective to you. If you put up 100 flyers or only one, it’s all gravy for us, and it all helps us raise as much money as possible for the victims of the Tōhoku earthquake.
(The guy who created the flyer even stapled one to the front of his house. Be creative.)